sports marketing
asgar abdollahi; yaghob badriazarin; Mohammad Khodadadi
Abstract
This research has developed a model of revenue generation in university sports. In terms of the applied goal, in terms of the type of qualitative data, in terms of the method of collecting field data, and in terms of the research strategy, it was of the type of foundation data with Strauss and Corbin ...
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This research has developed a model of revenue generation in university sports. In terms of the applied goal, in terms of the type of qualitative data, in terms of the method of collecting field data, and in terms of the research strategy, it was of the type of foundation data with Strauss and Corbin approach. In this research, the interviewees were among the university professors and experts and activists in the field of university sports and sports revenue generation, and 15 people were selected and participated in the interview using the targeted criteria-based method. In this research, in-depth semi-structured interviews were used to collect data, and at the same time as data was collected, their analysis was done in three stages of open, central, and selective coding. Maxqda software was used to classify the extracted codes. To achieve the validity of the research, Guba and Lincoln's four criteria were used. The results of the research showed that the mechanism of sports culture and the mechanism of income generation as causal factors, the design of support mechanisms and the design of financial mechanisms as background factors, knowledge challenges, support challenges and basic limitations as intervening factors, revenue generating mechanisms were identified as the central phenomenon, persuasion and management principles as strategy and sports development and economic development as the consequences of revenue generation in university sports. Therefore, using the model compiled in this research can improve revenue generation and, as a result, the development of university sports.
Mohammad Khodadadi; Hakimeh Motefakeri; Bagher Soleimani
Abstract
The aim of this study is to investigate the effect of individual entrepreneurial orientation (IEO) and entrepreneurial intention and self-fulfillment with the mediating role of entrepreneurial skills. The statistical population of the study is the master's degree students of sport sciences in the universities ...
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The aim of this study is to investigate the effect of individual entrepreneurial orientation (IEO) and entrepreneurial intention and self-fulfillment with the mediating role of entrepreneurial skills. The statistical population of the study is the master's degree students of sport sciences in the universities of the country. Using random cluster sampling, 364 students were selected. To collect data four standard questionnaires were used. After translation and re-translation of the questionnaires, all the four questionnaires were reviewed by the experts of sports management to ensure the face and content validity. For reliability of questionnaires, Cronbach's alpha coefficient test was used and reliability of entrepreneurship orientation obtained 0.84, entrepreneurship intention= 0.79, entrepreneurship skills= 0.90 and self-censorship questionnaire= 0.87. Data analysis was performed using SPSS version 20 and Amos software. Findings showed that the extracted values for entrepreneurial orientation and entrepreneurial skills is equal to (0.57), entrepreneurial skills and entrepreneurial intention (0.61) were significant (p < 0.05). Also, the extracted values for entrepreneurial orientation and entrepreneurial skills is (0.57), and for entrepreneurial skills and self-cognitive skills (0.25) were significant (p <0.05). Finally it should be added that educational departements could increase the entrepreneurial motivation, along with the strengthening of entrepreneurial skills, to create self-orientation and entrepreneurial intention in sports sciences students.
